One of the requests I receive frequently from clients, colleagues and friends is for a quick CPR session related to their social media profiles. While there are plenty of resources available, the fact of the matter is that they’ve asked for my assistance. I love sitting down and helping someone make a few tweaks to pump up their online presence. Often, the biggest hurdle is that most people struggle to write about themselves.
As a point of reference if you’re still struggling over which social media platforms to actively maintain, here are a couple of resources:
Don’t worry about being only professional or only personal on social media platforms (with the exception of LinkedIn, which is highly professional). You are a real person, and you shouldn’t try to be something else on Twitter. In a typical client meeting, the conversation might begin with small talk about how you spent the weekend or a current sporting event or television show before getting down to business. Being too stoic or overly professional and inhuman on social media is not a reflection of who you really are as a person.
Here are a few tips for your bios specific to Twitter and LinkedIn, which are the best social media platforms to have a professional presence and to maintain your personal brand: