Improve LinkedIn & Twitter Profiles

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July 12, 2014 by Beth

One of the requests I receive frequently from clients, colleagues and friends is for a quick CPR session related to their social media profiles.  While there are plenty of resources available, the fact of the matter is that they’ve asked for my assistance.  I love sitting down and helping someone make a few tweaks to pump up their online presence. Often, the biggest hurdle is that most people struggle to write about themselves.

As a point of reference if you’re still struggling over which social media platforms to actively maintain, here are a couple of resources:




General Notes:

Don’t worry about being only professional or only personal on social media platforms (with the exception of LinkedIn, which is highly professional).  You are a real person, and you shouldn’t try to be something else on Twitter.  In a typical client meeting, the conversation might begin with small talk about how you spent the weekend or a current sporting event or television show before getting down to business.  Being too stoic or overly professional and inhuman on social media is not a reflection of who you really are as a person.

Here are a few tips for your bios specific to Twitter and LinkedIn, which are the best social media platforms to have a professional presence and to maintain your personal brand:

twitterTwitter Profile Tips & Prompts




LinkedIn Profile Tips & Prompts


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